Sasha Karpova hails from Moscow, but having embraced New York City as her home for 20+ years, she is proud to be a New Yorker. Her love of design and interest in business drove her to pursue a degree in Advertising and Marketing Communications from the Fashion Institute of Technology. She went on to lend her communications skills to public relations firms, developing and executing strategies and successful campaigns for clients such as Coty, Diageo and for the 2014 Sochi Winter Olympic Games in Russia.
In 2014, Sasha was given a unique opportunity to join BSM Marketing Associates, a manufacturers representative firm for some of the best tableware brands in the industry. Quickly realizing that the restaurant / hospitality world inspires and excites her, Sasha assumed leadership of the company and relaunched as rosKush in 2018. An homage to Sasha's heritage, roskush is phonetic for "luxury" in Russian. roskush is also an indulgence, a pleasure out of the ordinary, and an unforgettable dining experience that Sasha helps create by bringing her intuition, creativity & unique sense of style to every project-- and of course by using the resources of fabulous products from her industry partners.